What is a movie release? Release: what is it and how to use this term correctly. Technology for preparing and writing a press release

the beauty

The neologism "release" appeared relatively recently, but has already firmly established itself in the Russian language. However, relatively few people know exactly what a release is. There are two translations for this word. of English language: release and release.

In the second version, this word denotes a device that provides the release of something. For example, a compound bow is called a release. Also, release can be called muscle relaxation by any means, such as ointments, acupuncture or massage.

Young people are more often interested not in the second meaning of this word, but in the first, that is, “release”. Indeed, when answering the question “What is a release?”, it’s hard not to remember that both the demonstration or publication of something, the screening of a film, and the release of a new album, or new version software - all this is also called a release.

But sometimes the same word refers not only to the release, but also to the object itself, which was released recently. In addition, often the release of something is accompanied by a special press release, which indicates the main information about the product. The media never fully publishes the entire press release, but only relies on these materials when creating their articles or speeches.

When covering the topic of what a release is, it is also worth pointing out that permission to show or demonstrate, publish or release something can be called this term.

Such a multifaceted word appeared in Russian speech and remained to live forever! Now, no one will ask what a music release or Internet release is. For example, I downloaded some son from the Internet new program, launched it, and it "soars brains." He to the programmer: "What, old man, does this mean?" And the “old man”, scratching his chin, which did not yet know a razor, will answer the same age with a smart look: “What did you want? This program has not yet been released! You, brother, were in a hurry, you licked up the imperfection! That's what this powerful word - "release". There is no it - it is not worth it and suffer in vain.

And speaking of modeling business or photography, it's worth clarifying that a "model release" should be seen as an agreement between the person who shoots and the person from whom these pictures or videos are taken. The presence of a third party - a witness - is mandatory during the preparation of this contract. After all, this agreement provides for the right of the photographer both for further processing of the material (retouching, artistic editing), publication and distribution, and for the sale of materials, demonstration at exhibitions and various competitions.

On the other hand, this contract necessarily protects the honor of the model. The photographer has no right to perform actions on the pictures that could discredit the models, either by processing the pictures or by adding "cool" inscriptions.

By and large, the model release is extremely necessary for the photographer himself. This is a guarantee in case of occurrence conflict situations when the model, for some reason, expresses her dissatisfaction with any actions on the part of the photographer. For example, a model does not like the fact that her photo is posted in some social network or the photo takes part in an exhibition or photo session.

special attention deserves a situation when a photo wins a prize, receives an award. In this case, the model may begin to demand "their share" from the photographer. If there is a release, this issue is easily settled, because all possible disputable situations are discussed in advance. And if the payment of interest on profit is not provided for in it, then the photographer has every right to declare to the model: “Darling! You should thank me for making you a celebrity! As for the money... It is still unknown who should pay whom. I may have been overthinking it, but…”

0 Our vocabulary uses a huge number of concepts and words that were previously borrowed from other languages. And there is no way to keep them all in your head. Therefore, in order for you to always be able to interpret an unfamiliar expression or term, we have created this popular Internet dictionary in which you can easily find everything that interests you or will occupy you in the future. Therefore, add our site site to your bookmarks in order to have the right one at hand " friend", which will always explain and help. Today we will talk about another mysterious, and I would even say mysterious Anglicism, this Release which means you can read a little below.
However, before you continue to "suck in" new and informative information, I would like to point you to a few of our earlier publications on the subject of music. For example, what does Prelude mean, what is Feat, how to understand the word Eboy, what does BPM mean, etc.
So let's continue what does release mean? This term was borrowed from English release"which can be translated as the first " publication", "release".

Release- this is news about the release of some new product, such as a song, game, movie or other product

Today, when many people hear this term, they immediately recall the expression " Press release".

Press release is an announcement in writing about the release of a particular product in newspapers or electronic media mass media

In order for the press release to be of interest to the largest possible audience, it is compiled according to special rules. The main ones include brevity of presentation, maximum information content and ease of perception.

Artistic release- this is the premiere artwork, its presentation and marketing to the general public

Movie release- this is the permission of the owner of the newly shot picture for its public rental. The release may be in theaters or be intended for home viewing. The release date of the film and how it is released are part of the marketing, which may have a limited or wide release.

Delayed release

Delayed release or late release in the film industry refers to delaying the release of a film to the public. The release may be delayed due to complex production or post-production moving into the sales and distribution phase of the copy production cycle. Due to several factors, copies may be delayed:

Problems during post-production of an artistic nature.

Political issues regarding the film.

Economic problems related to film budget constraints.

These problems can be solved by making politically correct or commercially successful changes to the film / or by making budgetary problems cheaper.

Music

In the music industry, a release is usually creative work the author, available for sale or distribution; is a broad concept covering many different music formats, as well as various forms plays (singles, albums, extended plays, etc.).
The word can also refer to an event in which an album or single is first offered for sale in record stores.

Music artists often self-release their recordings without the involvement of an established record label. Some high-profile artists have started their own labels to release their own music through stores, while others simply sell music directly to customers. For example, by making it available to those who come to their concerts. With the development of the Internet as a medium for advertising and distribution of music, many bands began to sell their records through the World Wide Web without the involvement of a label.
Unlike the self-publishing of a novel, which is usually only done when there are no other options, even well-established musicians will choose to self-release their recordings. Because it is much easier to do, and moreover, much more profitable commercially.

Release notes are documents distributed with software products, sometimes when the product is still under development or testing (for example, a beta version). For products that have already been used by customers, a release note is delivered to the customer when the update is released

Release notes are documents that are used by end users, developers, and customers of an organization. The definition of the terms "End Users" and "Customers" is very relative in nature and may have different interpretations based on the specific context. For example, a quality assurance team in a software development organization can be interpreted as an internal client. They detail fixes, changes, or improvements made to a service or product provided by the company. This document is generally only distributed after the product or service has been extensively tested and approved against the specification provided by the development team. However, this document can also be presented as an artifact that accompanies the results of system testing, integration, and other managed environments, especially as applied to an organization. information technologies.

By reading this short article, you have learned release value concepts, and now you will not get into a difficult situation if this word is uttered in front of you.

1. Types of release

2. Release ( software)

3. Music release

Music release classifications

Music release status

release type

Release Format

Other characteristics

4. Press release

Technology for preparing and writing a press release

Press release structure

5. Model release

Release - this is release, publication (of a film, book, record, product); also the produced object itself; press release; demonstration, publication, display.

Release types

Release - release, version of the software.

Music release

Press release

Release (software)

Release - the release of the final version of the program - a product ready for use. A release usually collects all versions and updates, and releases the final product with all the fixes, which does not need to be updated, since it is latest version ON.

A release is a set of new and/or changed configuration items that have been tested and are recommended for use at the same time.

The purpose of the release management process is to consolidate, structure and optimize all changes or updates, as well as reduce the risk when moving the service to a new quality level. To achieve this goal, it is necessary to correctly distribute the available resources and calculate the balance between the time allotted for the implementation of all updates, and the time required to prepare these changes.

The Release Management process consists of three steps:

development stage: may not always be applicable in a given organization, but for some companies, this stage may be one of the fundamental ones, for example, software development companies or design bureaus;

testing stage: at this stage, it is necessary to first determine the criteria by which testing will be carried out for each release, that is, to determine the degree to which the release is ready for distribution and implementation.

stage of dissemination and implementation.

In every enterprise, the Release Management process is executed and partially operational to some extent. Therefore, the main task of implementing this process is the consolidation, structuring and systematization of all existing components of the process, their addition, as well as a description of the procedures for implementing existing versions of products. This will allow in the future to develop a number of so-called corporate standards for the composition of software and hardware and procedures for their installation, which in the future will greatly simplify the implementation of related processes and reduce the employment of highly qualified specialists.

The task of implementing this process will be greatly simplified thanks to the Configuration Management process functioning in the organization, the result of which is an up-to-date Accounting Element Database (CMDB), which also includes descriptions of all used versions of information technology system components. The implementation of this process will allow in the future to maintain a centralized Software Version Library (DSL); Hot Swap Warehouse (DHS); and in some cases a dedicated technical documentation library. Release Management

In case of successful and correct implementation of the Release Management process, users will receive:

Control over additional software licenses;

Training users and specialists to work in advanced systems, which will qualitatively improve interaction with customers, and will be a preventive action that promotes the promotion of new technologies;

Optimally distributed resources necessary for the implementation of all implementations;

Reducing the degree of risk when making changes to the composition of information technology systems, and hence the services themselves;

Optimization of recurring updates in terms of time and cost by synchronizing and automating them;

Maximum effect of the planned changes;

Planning expenses for the implementation of certain updates.

Failure to implement this process will result in:

Inconsistencies in several updates being made that could be more effectively implemented together;

Uncertainty in the responsibility of who actually distributes and installs all the changes being made;

Groundlessness of acquisition of additional licenses and components of information systems;

The risk at which the expected effect of the changes being made will be ambiguous;

The likelihood that unjustified resources will be involved in the implementation of certain updates, the effect of which will be absorbed by costs.

The successful construction of the Release Management process depends largely on the correct implementation of the Change Management process. Therefore, in some cases it is recommended to carry out a complex implementation of these two processes. In addition, an important role is played by the construction of such a process as Configuration Management, which is necessary for the timely registration of all changes in the Accounting Elements Database.

Music release

Any music release has a name, release date, author(s), performer(s), sometimes other persons involved in the creation and preparation of music releases are also indicated (for example, a producer, sound engineer, in the case of a video release, a director, etc.). Also additional information is the date and place of recording (often this is an audio studio). Music releases are distributed through labels and in-house.

Music release classifications

There are different types of music release classifications:

by the number of performers on the release

by release status

by release type

by release format

according to other characteristics

Split (eng. Split) - a common release of two (rarely more) performers under common name, or containing several names (usually two for two performers), on which each of the performers is provided with several compositions.

Collobration is a release recorded by an artist in collaboration with another musician. The title of such a release, as a rule, contains the word featuring (with participation).

Music release status

Official - official release.

Promotion - a release designed to promote an artist. A recording published by the artist himself is called a demo. Demos have been given a separate status because most artists do not include their demos in the official discography.

Bootleg is an unofficial release. For example, an underground or illegally released compilation or live recording.

Pseudo-Release - associated with various types translations and transliterations of the original release title.

Self-Released - A release released by the band/artist's own efforts.

release type

Single (eng. Single) - a release intended for the presentation of new works by the performer.

Album (English Album)

Compilation - the most common type of compilation musical works.

Best of - a type of collection of musical works, which usually includes the most famous compositions.

B-sides is a compilation of the least known and unpopular songs as opposed to a collection of the best songs.

Rarities is a collection of rare recordings.

Sampler is a collection of compositions by various artists released on the same label.

Soundtrack (eng. Soundtrack) - a collection of compositions that were included in the sound track of a movie or game.

Tribute is an album dedicated to an artist, consisting of covers of songs by that artist.

Live - recording of a concert performance.

Box set - a special release, usually for the artist's anniversary (but not necessarily), usually, the set includes four or five discs or records in a common package.

Discography - all releases of an artist on CD or DVD, often in mp3 format.

Rehearsal is a rehearsal record intended exclusively for fans, such records are almost always bootlegs.

Radioshow - Recording radio shows. May also include Live Recordings.

Interview

Music video

AMV (Eng. Anime Music Video)

Video single

Collection of video clips

Documentary

audiobook

Interview

Release Format

LP (eng. Long Play) - record 12 "(33⅓ rpm), or 10" (33⅓ rpm)

EP (English Extended Play) - a record 12 "(45 rpm), or 7" (45 rpm)

SP (English Single Play) - record 12 "(45 rpm), or 7" (45 rpm)

CD (English Compact disc) - 5" CD (650 or 700 MB)

MCD (English Mini Compact disc) - 3" CD (200 Mb)

HD DVD - Single layer HD DVD has a capacity of 15 GB, dual layer has a capacity of 30 GB

BD (English Blu-ray Disc) - A single layer Blu-ray disc has a capacity of 33 GB, a dual layer disc can hold 54 GB

MD (eng. Mini Disc) - magneto-optical storage medium (up to 80 minutes of audio), you need a special player

LD (eng. Laserdisc) - a laser disc with a diameter of 30 cm (or 12 inches - like a regular vinyl record), there are both single-sided and double-sided, you need a special player

Tape reel

CC (English Compact Cassette) - audio cassette, magnetic carrier of audio information

VHS (eng. Video Home System) - video cassette, magnetic storage medium for video information

Digital Download

Other characteristics

Deluxe edition - deluxe edition.

Expanded edition - extended edition.

Limited edition - limited edition.

Special edition - special edition.

Reissue - reissue.

Bonus - bonus edition.

Press release

Press release - a message for the press; an informational message containing news about an organization (possibly an individual) that issued a press release, a statement of its position on an issue and transmitted for publication in the media.

Usually contains official position organizations in the form of a reaction to a particular news occasion. Official government bodies sometimes press releases are issued in the form of "answers to questions".

The first press release in history was issued on October 30, 1906 by the "father" of modern PR, Ivy Lee, and is associated with a rather tragic incident on railway Pennsylvania.

A press release is the main PR document in any organization. A press release allows an organization to inform the media about important events that have taken place in the organization and are interesting or necessary for their coverage by the general public and / or a specific target audience. Press releases are distributed to journalists at briefings and press conferences, or sent out via means of communication.

Technology for preparing and writing a press release

A press release should be written if there is really interesting news, otherwise, most likely, an uninformative and unnecessary press release will be ignored by journalists, and work on such a press release will be pointless. In order for the press release material to be published in the right media, it is desirable that the material in the press release meets the following rules:

press release information should be interesting and necessary for the audience of the publication where the press release is sent;

information should be up-to-date, on the “top of the day”;

information should be close to readers, socially significant. Well, if the information can be associated with some socially important problem;

information must be "fresh";

it is good if the press release contains the words of one or more opinion leaders on this topic.

The better and more the press release meets the above rules, the more likely it is to be published in the press, and not thrown into the trash. If an organization repeatedly sends uninformative press releases, then journalists will form a corresponding opinion about other materials coming from the same organization.

The most common method of writing a press release is to link the news to a specific date, including a non-existent one. It can be the birthday of the company, the day of the 100th buyer, the day of the 100-day existence of the company, etc.

Press release structure

The title and type of the press release are the most important in this entire document. It is by the first lines that the journalist determines whether this news is interesting to his publication or whether it can be thrown away. Therefore, the headline should be bright in order to maximally interest anyone who starts reading it. The lead is the first paragraph. It should consist of one sentence, which briefly describes the essence of the news (events, etc.). Here it is important to indicate the information in the following order: who is a participant in the event, news, etc., what kind of event, news, when and where it happened or will happen, why it happened and how it happened.

Press releases come in several varieties.

Press release announcement - information in such a press release announces an event that is about to happen. Such a press release sent out in time will ensure the presence of representatives of the press at the event. In addition to describing the essence of the upcoming event, this press release can provide a relevant background to this event, which will help to interest the press.

Press release news (news release) - carries information about an already accomplished event. Here you can add brief comments actors or stakeholders.

Informational press release - informs about the current, not yet completed event. This press release is only an account of current changes or a new turn of events, assuming that the essence of this event is already known.

A press release should not contain evaluation data or advertising information, it should be small in size (no more than two pages) and contain information about only one single piece of news. The information in a press release must meet the requirements of the publication to which the press release was sent.

Communiqué (fr. communiqué, from lat. communico - I inform) - a formal notification of the outcome of international negotiations, an agreement, key events in the life of the country, for example, about the course of military operations, meetings, gatherings, summits. In the context international relations A communique can be either a message from one side or a joint act of the parties to the negotiations, while setting out both positive points and disagreements and dissenting opinions. Joint communiqué has no status international treaty, but at the same time may contain provisions that the parties may consider as such. If the communique contains information about the agreement, which is not expressed in any other official form, it is considered as an international treaty. Joint communiqués with treaty obligations are typical of socialist countries.

Model release

Model release (model release) is an agreement with a model that gives the photographer the right to publish, distribute, sell and do other actions with photographs that do not discredit the model.

A model release gives the photographer the right to use photos for any purpose that does not discredit the model: retouching, artistic editing of the image itself, demonstration of photos at exhibitions, publication in printed publications, sale. Without such an agreement, the photographer cannot do anything with photographs that depict a recognizable person.

The release (contract with the model) is signed by two parties (the model and the photographer) in the presence of a witness (who, in turn, endorses the contract).

The simplest version of the contract contains the following data: name, surname, contact details of the photographer and model, passport details of the model and witness, signatures of all three parties under the text model release. It is also desirable to attach a scan (photo) of the first page of the model's passport.

If necessary, an extended contract is concluded with the photographer, which indicates, in addition to the standard set of data, a list of frames in question and possible variations in their changes (appendix to the contract). Also in the application (or in the release itself) you can specify the details of the photo shoot in question (date, location, compositional, artistic characteristics).

Only adult models have the right to sign a contract on their own (from the point of view of the country of which the signer is a citizen). If the contract is signed for minors (children), then another option comes into force - the contract of the guardian of the model, which must be signed by either the parent or guardian.

It is worth paying attention to the language of filling out the contract. The photographer must have signed contracts in those languages that are in circulation in the territory of the residence of the model and (or) the implementation of photographs. For Russia, the Russian language is enough. But if later there is a desire to sell photos abroad, the photographer must have at least the English version of the model release.

Do not be mistaken and think that only commercial photographers who sell photos on photo stocks and photo banks need a model release. Even if the photographer is an amateur, but is going to later use the photos somewhere (in collages, at exhibitions, to sell) - he also needs to have a signed release. Therefore, the signing of the release should be one of the components of the photo session, regardless of whether it takes place on the terms of TFP, on the terms of TFCD or has other agreements.

There is no standard template for completing a Model Release. For example, each photostock offers its users its own version of the release. But the use of only the proposed version of the contract is not a dogma and any fairly common version can be taken as a basis.

If you wish, you can also draw up your own version of the model release with your lawyer.

Sources

en.wikipedia.org Wikipedia, the free encyclopedia

answer.mail.ru Answers.RU

www.cyberdm.ru Personal website

voluntary.ru National Sociological Encyclopedia

Those who work in journalism face them every day, and more than once. We mean press releases. But what is simple and clear to pen sharks may be completely incomprehensible to most people. So, let's figure it out - what is a press release?

Definition of "press release"

A press release is a kind of press release that contains news about an individual or organization, about a particular position on an issue, expressed for publication in the media. As a rule, press releases are distributed to journalists at press conferences and briefings or sent by e-mail.

Types of press releases

Having decided what a release is, let's move on to their classification:

press release announcement. Information about an event that has not yet happened and should happen in the near future is reported. By sending out such a press release in a timely manner, the company will ensure the presence of journalists at the event itself;
press release news. Reports information about an event that has already occurred. Here you can write in detail about the past event and give comments of competent persons.
informational press release. Reports a current event that has not yet completed. It reports on current changes, while it is understood that the essence of the event has already been reported to many before.

How to write a press release

You already know what release means and how it happens. Now it remains to tell what the technology of writing it is.

A press release needs to be written if your news is really interesting, otherwise journalists will simply ignore it. In addition, the release must comply with several important rules:

the information is interesting for the audience of those publications to which you send the release;
the information is up-to-date;
it is socially significant and close to readers;
information is “fresh”, which happened recently;
There are several comments on the topic in the text.

The more rules a release complies with, the more likely it will be of interest to the media.

A release usually collects all versions and updates, and releases the final product with all the fixes, which does not need to be updated, since it is the latest version of the software.

Release Management

A release is a set of new and/or changed configuration items that have been tested and are recommended for use at the same time.

The Release Management process consists of three steps:

development stage: may not always be applicable in a particular organization, but for some companies, this stage may be one of the fundamental ones, for example, software development companies or design bureaus;
testing stage: at this stage, it is necessary to first determine the criteria by which testing will be carried out for each release, that is, to determine the degree to which the release is ready for distribution and implementation.
stage of dissemination and implementation.

A task implementation of this process will be greatly simplified thanks to the Configuration Management process functioning in the organization, the result of which is an up-to-date Accounting Element Database (CMDB), which also includes descriptions of all used versions of information technology system components. The implementation of this process will allow in the future to maintain a centralized Software Version Library (DSL); Hot Swap Warehouse (DHS); and in some cases a specialized library of technical documentation.

When successful and correct implementation of the Release Management process, users will receive:

Control over additional software licenses;
Training users and specialists to work in advanced systems, which will qualitatively improve interaction with customers, and will be a preventive action that promotes the promotion of new technologies;
Optimally distributed resources necessary for the implementation of all implementations;
Reducing the degree of risk when making changes to the composition of information technology systems, and hence the services themselves;
Optimization of recurring updates in terms of time and cost by synchronizing and automating them;
Maximum effect of the planned changes;
Planning expenses for the implementation of certain updates.

Rejection of implementation this process will lead to:

Inconsistencies in several updates being made that could be more effectively implemented together;
Uncertainty in the responsibility of who actually distributes and installs all the changes being made;
Groundlessness of acquisition of additional licenses and components of information systems;
The risk at which the expected effect of the changes being made will be ambiguous;
The likelihood that unjustified resources will be involved in the implementation of certain updates, the effect of which will be absorbed by costs.