Below are ways to attract the attention of funds mass media(MASS MEDIA). The order in which they are listed does not correlate with their degree of importance or effectiveness.

Speech presentation: One way to get into the local media with your appeal is to prepare an oral presentation to the residents of the area and invite representatives of the local media to a meeting. If you choose to speak about the lack of jobs, your assistant can speak with representatives of the local plant. If you are raising the need for affordable health care, your assistant could give a speech to retirees. Try to meet with the school teachers' council and discuss the need to improve the public education system. Plenty of possibilities. It is very important to consider the timing of such events so that media representatives can certainly come and talk about your communication with the residents of the area.

Short radio interviews: During a meeting, speaker assistants can record the entire text of the speech on audio tape, then select the most interesting places and provide material to the radio station. Or the speaker may arrange an interview with a local radio station for an on-air interview. If the representatives of the local radio did not come to your performance, call them yourself. As a rule, they will be happy to interview you by phone.

Newspaper strips: Many newspapers, especially weeklies, have several columns for information about the activities of elected officials. If you don't put your name in the papers, then maybe you should think about it. Do not be surprised that in an election year, many newspapers will want to increase the number of such columns. If you can afford to pay for the publication of your information, consider using newspaper columns.

Meetings with editors/reporters: It is very important to know the editors and reporters you will be working with. One of the ways to get to know newspapermen better is to visit the editorial office of a local newspaper during your next trip to the region. Such visits by your team members should be planned in advance. Relationship building can also be facilitated by occasional calls to the newsroom, short lunch breaks together, or arranging meetings with newspaper reporters in their newsroom where the candidate or elected official talks to the reporters about various issues. It may be flattering for a newspaper editor to have an elected official call him and ask for his opinion on a subject. The purpose of such contacts is to establish a good working relationship, and not to contact the media only when you need something from them.

Meetings with citizens: Consider holding a meeting with the residents of the city on a burning issue. For example, if you want to "earn a few points" on an issue raised, announce the passing of the meeting, give a strong, well-crafted speech to the city's residents, take the right stance on the issue raised, and then give those present an opportunity to express their opinions. During these meetings, you can distribute a questionnaire in which the citizens present would write down their name and address. Thus, you will replenish the lists of voters that will be useful in the future. Of course, such events take a lot of time to organize, but meetings with voters can be very effective and generate positive media coverage. However, if you are meeting with the citizens in an election year, be aware of the possible presence of members of your opponent's team who will not fail to interfere with the normal flow of the meeting.

Press conferences: Press conferences are not only inviting media representatives, speaking from the rostrum and distributing press releases. It's something more. If the location of the press conference is not of visual interest, then the TV people may not come. Why would they film a politician when they could film a woman who grew a squash shaped like the outline of Ohio. To make sure that your press conference material gets into the TV news coverage, you need to think about the visual aspect of the press conference venue and its content. The location of the press conference should be relevant to the topic of your speech. For example, if you are talking about the need to improve the education system, hold a press conference in the classroom; if you want to draw attention to the problem of destruction solid waste- the city dump will be a suitable place for a press conference; the need for affordable health care can be discussed in the hospital. It is very important to consider the timing of the press conference. If there are three major events in the city at the same time, you shouldn't hold your press conference at the same time. If you are hosting an offsite press conference, it is very important that someone you trust prepares and checks every last detail (acoustics, lighting, invitations to participants, assistants during the press conference, etc.) in advance in order to Everything went like clockwork and there were no unpleasant surprises. Nothing could be worse if it rained at a press conference scheduled outside and you don't have a fallback option. After the conference, contact reporters who didn't show up, give them press releases, and give them the opportunity to ask questions.

Opening ceremonies: Opening ceremonies are always covered by the local media. For you, they may be of particular interest if we are talking about the opening of a new workshop of the plant or this event has something to do with the creation of new jobs. If the next grand opening matters to the people of the area, ask permission to attend, don't wait to be invited.

Charity events: You can take part in charitable events that are held all the time by various organizations. You could donate blood, spend the day serving in the canteen for the poor, and so on. Do not wait for an invitation, just arrange your participation with the organization responsible for the charity event.

Thematic events: If you're interested in one issue and would like to establish a reputation for trying to solve the issue, schedule a series of events from today through Election Day. For example, if an elected official wants to create an image of a supporter of the improvement of the education system, he can be scheduled to visit schools, speak to teachers' councils, teach a lesson, etc. Each of these events must be announced. When holding thematic events, you will constantly be in sight, you will have to travel around the region, maintain relationships with representatives of local media. The key to the success of such events is to make them interesting for reporters.

Sports activities: One of the entertainments in life is sports. Everyone is following with interest the performances of local sports teams, including media representatives. Don't miss this opportunity. You can speak at the banquet dedicated to the opening of the new sports season, with the resolution of the local sports committee, etc.

Press releases: Use press releases to keep the media informed about your position on an issue. Newspapers and even TV and radio stations may quote portions of your press releases, although they generally prefer to deal with the elected official. Send out press releases on time and often, but don't use them as a substitute for holding events or interviews over the phone or in person.

Press package: You should prepare a press package that should include the following information: a photo of the candidate holding an elected office, biography, major accomplishments, recent press releases, documents supporting the candidate's or elected official's key positions.

And also about how to attract the attention of the media.

Since you have decided that media coverage of your activities has great importance There are many ways to establish a permanent working relationship with the media. Some of them are simple, others require creativity and certain costs. If you come up with something new that has not been tested by anyone before you, don't be afraid - try it.

Send out a weekly schedule of candidate events.

Send the media a copy of the newsletter you publish for your volunteers.

Your candidate can comment on current events, even those not specifically related to the life of the region. However, think about how to address the region's issues in your speech.

Try to arrange for the candidate to speak at an event that will likely be covered by the media.

Invite members of the media to the candidate's speeches to specific groups of voters.

Offer a list of all members of the election campaign organizing committee, as well as campaign coordinators in the region.

Announce fundraising event the day before and the day after successful completion this event.

Report all those who support your candidate.

Do not hide the funds allocated and used for the election campaign.

Create a team dedicated to solving any issue. Tell us about its creation and tasks.

Announce all visits of dignitaries. Organize trips for them around the region, acquaint them with local problems. Tell about each of these visits before, during and after.

Organize a non-traditional candidate support group (for example, some of the opponent's supporters in the past have changed their orientation and decided to continue supporting your candidate), come up with interesting name this group, tell the reporters about it.

Tell us about the main projects your volunteers are involved in.

It is desirable that paid information placed in the media arouse reporters' interest and desire to take an additional interview with the candidate for free.

Leverage your contacts with the media. Ask them to write about your candidate's campaign work: working with the mentally ill, actively including the candidate's family in the campaign.

Write a note on any topic, using the opportunity to place this article in the column reserved for the opinion of the guests of the newspaper.

Try to get the support of the editors.

Watch the mood of the voters. Voter grievances can be used as issues your candidate is addressing.

Encourage volunteers, helpers, etc. Invite members of the media to such events.

You learned that citizens are collecting signatures on some issue. Express your concern about the issue raised. Invite the media.

Follow the activities of the legislature, express your opinion on the bills under consideration, including in the form of written statements. Organize a public discussion of these issues.

Organize a "Write a letter to the editor" campaign. The meaning of this campaign is that citizens who support your candidate write letters to the editor with positive reviews about him or answers and rebuttals to letters from the opponent's support team.

Carry a camera with a loaded black and white film. Take pictures of your candidate while accompanying him on trips. Use these photos for press releases and more. Come up with captions for them.

NATA CARLIN

Nowadays, one can become a successful person only by attracting the maximum attention of others. "Grey mouse" that sits all day long computer in the office, and in the evening silently rises and quietly disappears, it is unlikely that he will ever achieve the attention of employees. And it's not just about careers. An inconspicuous person in the family is neglected, his interests are not taken into account at the moments of decision-making. The family thinks he doesn't care! That he would accept any course of events, just to stay away. Who knows what goes on in his soul?

It becomes so only because it knows how to attract the attention of others. Not all people are sociable from birth. Basically, this skill is acquired over the years. Many, having never learned how to communicate with their own kind, are forced to turn to psychologists or sign up for various trainings in order to attract at least a drop of the attention of others. We can advise several ways that will help a closed person adapt to modern reality.

10 ways to draw attention to yourself

We start working on ourselves with the simplest thing - with the appearance.

Appearance and clothing.

Remember the proverb that people are met not by their mind, but by their clothes? What do you pay attention to when you first see a person? Of course, what he is wearing, how his hair looks, how well-groomed his hands and face are, etc. Take a critical look at yourself in the mirror. You must match the environment in which you live. For example, if you are, try to look the part. Ironed things that shine with cleanliness - what you need! If you are a Melpomene minister, get creative with your dress and how you look. Stand out from the team by the fact that your shirt is the whitest or your beret is worn on the wrong side than everyone else.

If you are not eligible, freshen up your clothes with a small brooch or handkerchief tied nicely around your neck.

Positive mood.

Today too many people are dissatisfied with their lives. They complain about fate, complain about circumstances, and this is so familiar and common that a person who is satisfied with his life is nonsense. Smile at troubles out of spite, laugh even when cats are scratching your soul. attract the attention of others. They want to communicate with them, it's nice to be friends with them, they have a lot to learn. In addition, by smiling at the world, you will feel how the world is smiling at you.

Ask and you will be answered.

The interest that shines in the eyes of a person will not go unnoticed. With all possible sincerity, ask questions that you want to know the answer to. When people see that you are interested in their opinion, deeds, they begin to show interest in you.

Observation.

Closely monitor the behavior of employees in the team. Mark leaders and outcasts for yourself, put fads on the pluses of the former and the oversights of the latter. However, leave your observations only for yourself. Sharing them with one of the employees means starting gossip at work. You will get the most out of this lesson for yourself. useful information. Now you know exactly what topics of conversation are of interest to whom, in which stores your colleagues buy clothes, and what brands of cars they prefer.

What attracts strangers to us? Charisma, ability to communicate, desire to please, etc. General concept for all these definitions - charm.

Perhaps, if you try, you will also be able to behave as relaxedly as they do, attracting admiring glances. Pay attention to how they communicate with journalists. Their speech is supported by appropriate postures or. You are not a teacher at the department who does not consider it necessary to bring liveliness into his lecture, because he does not care whether students take notes behind him or not.

If you are a person of art, it is easier for you to understand what is at stake. In any work there is always some note of surprise and shock. Unexpected actions that are committed intentionally, with a purpose, make others talk about them for a long time.

By word or deed?

AT professional activity strive to become a real ace. Seeing that you are making maximum efforts to achieve your goals, people will begin to pay attention to you as a hardworking and purposeful person. By the way, far less respect is given to Napoleon's plans for how to manage the universe without attracting attention. "Want" and "talk" is very different from "wish" and "do".

Enthusiastic people in society are treated with great respect. Therefore, do not make secrets from the fact that you knit beautifully, draw graffiti or, for many years, have been an avid fisherman. You will definitely have fans, and maybe followers. Especially respectful in a professional team. It speaks of a person only from a positive point of view. This means that he is not a quitter, since he finds time after a working day and does what he loves.

Embarrassment.

You come to a new team that diligently studies you. Let go of embarrassment. Today and always, you must be on top.

Communicate, tell funny stories, smile, listen carefully to what others tell you.

Remember Matroskin.

Remember, at the moment when Uncle Fyodor's mother praises him, he gives out the phrase that he also knows how to embroider with a cross, and on a typewriter. A single case of attention and praise is not enough for a person. He needs to be noticed for his success, surprised that he, it turns out, knows more than he tries to show people. As soon as one person from the team notices your merits, it will immediately turn out that it has become interesting for all employees.

How to get the attention of a loved one

Years spent together make people more and more indifferent to each other. Previously, a man gave gifts, showered with flowers and compliments. What happened today? When was the last time he told you that there is no one better than you in the world? And where is your vase, in which you always put bouquets received from your loved one?

We are changing on the outside.

Do you complain about men? Look at yourself in the mirror! Who do you see there? A disheveled chicken in a dressing gown? Then what do you expect from your loved one? Sometimes it's enough to do fashionable hairstyle, manicure, change your usual dressing gown for beautiful trousers and a blouse, and a man will definitely notice that you are attractive today. He does not need to hint further, he will now pay attention to you.

Don't complain about boredom.

Why demand attention from a man when you can find yourself interesting activity that won't let you get bored. Let your loved one sit at the computer, TV and with friends. As soon as he realizes that you have stopped "getting" him with your moans, he will immediately have a question: "What are you so passionate about?" And he immediately pays attention to you. Soon the situation will change radically. One fine day, you yourself will hear the request of your husband to pay attention to him.

How to attract the attention of a woman

Strange, but if women make men pay attention to them, after a while life together, then men are interested in this question immediately after meeting a lady. Tips on how to properly attract the attention of a woman you like are trivial:

No wonder they say that ladies love with their ears;
In any situation, be a man. Do not succumb to difficulties, and do not back down by giving someone a word;
Radiate positive, make sure that the girl does not get bored and often laughs.

Always remember that a person is a social animal that does not like strong odors. Therefore, carefully make sure that you always smell pleasant.

Try not to get into trouble. This is especially true of those people who, with a smart look, say absolute nonsense. If you claim some truth, then you must be 100% sure that this is really so. At the same time, try to remain silent once again so that you are not considered a "plug for every barrel."

And, most importantly, you don’t want to draw attention to your own person. globe? It means that you are interested in a specific person or group. To attract their attention, you should thoroughly study these people and understand what they like in others. Show attention to their problems, listen and decide for yourself, do you really need the attention of these people?

February 24, 2014, 17:21

Every citizen of the Russian Federation is guaranteed the right to favorable environment residence. Some of them calm down. The lives of others are laid on the altar of the struggle for the quality of this very right. It is they who, using fabric printing, decorate the city with social advertising, organize rallies near the walls of "harmful" enterprises, gather the conscious public for volunteer cleaning of parks and organize other "green" marathons.

We infect society with interest in environmental problems

In the matter of propaganda, the already mentioned means of modern printing are very helpful. Their diversity allows you to solve many problems at the same time, achieving high results without any extra effort. For example, a tie with a logo will immediately explain a lot to your counterpart, and perhaps it will interest you with the prospect of personal involvement in the movement of the advanced and progressive. Flags, T-shirts, advertising banners, souvenirs and even umbrellas - all this can bring an idea to the world and find a lively response in the hearts of those who are not indifferent.

What are environmental activists choosing now?

Modern man is not so easy to surprise and hook on the living. But some people still succeed.

Eco-world blitz news for inspiration:

1. Graffiti. Residents of Kyiv Podil are admiring a fresh masterpiece by the Briton Fintan Magee. It is unlikely that there is an element of chance in the fact that a huge drawing on the topic of ecology fell on the wall of the State Sanitary and Epidemic Service.
2. Volunteers of Moscow held the Anti-Plastic action in several stages. Saturdays of August 2015 filled free time 1000 volunteers working for the benefit of society, contests, quests, quizzes. On the crest of a wave of public enthusiasm, about 260 kg of garbage was collected (everything was picked up, not just plastic), scattered along the coast of the main metropolitan waterway, along the beaches and in park areas. Everything found is sorted, disposed of, sent for recycling. It remains only to reach out to everyone else: so that they don’t litter in the future.
3. The news from Lebanon is less comforting. There, on August 23, 2015, a wave of numerical protests took place. It came to explosives, tear gas and clashes between the population and the police. The reason for the unrest was the overfilled landfill threatening the ecology of the city and the inaction of the authorities regarding the settlement of the issue of garbage disposal.

The important thing is to do something. The environment will not improve on its own. Don't sit back, take action!

Which would help authors (drawing more attention to their works) and readers (talking about books that could Engineers needed fresh problems to solve which they could apply their skills. Within a few months ...

If you can attract your friends and relatives to the training, then you are able to manage people, and this is your key to success in life. At trainings in psychodrama " main character- one of the participants of the training - tells the group about his problem.

Today I tried to get permission to publish photos of a particular child in the media. And colorfully describe the prospects, such as an increase in the number of children leaving for families, the possibility of family placement of children with health problems and as a result ...

In this regard, we can recommend at parent meetings at school, as well as through the media, to draw the attention of parents to that. During an in-depth interview, it turned out that graduates do not experience problems in learning due to the fact that they devote less time ...

Because the problem of tetanus among mothers and infants is in dozens of countries. How can you bring it to the maximum attention of the public? - It is important to be indifferent, to use for these purposes the possibilities of the media, the talent of creative people.

How to attract money. How wealth is related to the subconscious. Like any company, IT organizations need promotion in the media. And you tempt him. Well, then work together on the problem. What have you done in the last 3 years to prevent the situation from happening again?

"Normally, that's not a problem," she replied. "How often do you notice that you smell?" "Well, about once a month," the woman admitted. 150-200 thousand a year depending on the direction, it is interesting to study, students are attracted to work at many events ...

Suppose we are faced with the task of attracting specialists and investments in our “dream project”. It is necessary to explain what “turnkey” means - what your team does, what the owners of the house themselves cannot do, what problems you free clients from, why...

They edited the evening news in such a way as to focus the attention of viewers on one issue, and the rest went in the background. belief in any nonsense, cat. they say in the media, or, conversely, suspicion of any information, even in In addition, they have up to ...

Permissiveness and licentiousness leads to degradation. I don’t think it’s necessary to dump such rubbish on the viewer, this is disrespect for our viewer and buyer (we pay for the time, after all. How to attract the media to the problem?

1

The article discusses the importance of involving students in practical activities designed to draw attention to the problems environment. For, the mastery of theoretical knowledge, not supported by practical activities, is not enough to develop the skills of the correct environmental behavior of schoolchildren. The author presents an analysis of the ways of involving modern youth in events and actions, taking into account their age characteristics, enthusiasm for the Internet. Direct participation in practical activities aimed at drawing attention to the problems of the environment and prospecting possible solutions of these problems helps to form a person with an active civic position, armed with knowledge about the state of affairs in this area, practical skills and skills in working to protect the environment. The relevance of the article is related to the aggravation of the unfavorable environmental situation on Earth, which is a generally accepted fact, and without taking measures to improve the state of the environment, humanity is threatened with an ecological catastrophe.

ecological crisis

motivation

event

1. Minnebaeva Z.E. Principles of development of ecological culture of schoolchildren in the educational process // Contemporary Issues globalization of the world economy and socio-cultural development of man: materials of reports. result. scientific arr. conf. - Kazan: Fatherland, 2015. - S. 421-424.

2. Schoolchildren's attitude to nature / ed. I.D. Zvereva, I.T. Suravegina. - M .: Pedagogy, 1988. - 128 p.

3. Khusainov Z.A. Ecological culture of schoolchildren: teaching aid. – http://libweb.ksu.ru/ebooks/02 l 28 000418.pdf.

4. Kazan. July 28, 2012. The first step to ennoble the Newlyweds Park [Electronic resource]. ? Access mode: http://kukmor.livejournal.com/853636.html.

5. Earth Hour. Official site of the World Wildlife Fund in Russia. – URL: http://60.wwf.ru.

6. About Greenpeace. Greenpeace official website. – URL: http://www.greenpeace.org/international/en/about.

The growth of the level of development of human society is due to scientific and technological progress, which is designed to create favorable conditions for the life of mankind. However, in the pursuit of high achievements, a person often forgets about his environment, treats natural resources as an inexhaustible source that allows humanity to enrich itself without thinking about the possible consequences. The emerging contradictions between society and the environment cause a severe ecological crisis. result negative impact human on nature is an increase in the level of environmental pollution, a decrease in biological diversity, the disappearance of animal and plant species, an increase in the number of genetically determined diseases.

The causes of the ecological crisis, along with socio-economic factors, are the worldview and philosophical views of a person, because they primarily determine the attitude of a person to his environment and the degree of responsibility for the possible negative consequences of unreasonable nature management.

Warn and prevent ecological catastrophe possibly by changing the value system modern society, by using the knowledge accumulated by mankind, which could contribute to the formation of an ecological culture of the younger generation. The ecological culture of a person is manifested in his environmentally conditioned activity. The development of ecological culture implies a complex impact on the cognitive, affective and active sphere of the individual's consciousness. The formation of an ecological culture of students, coordinating and correcting the attitude of schoolchildren to nature, is the goal of environmental education.

However, the acquisition of theoretical knowledge, not supported by practical activities, is not enough to develop the skills of the correct environmental behavior of schoolchildren. Direct participation in practical activities aimed at drawing attention to environmental problems and finding possible solutions to these problems helps to form a person with an active civic position, armed with knowledge about the state of affairs in this area, practical skills and environmental protection skills. Therefore, the involvement of students in activities devoted to environmental issues is the most important stage in the formation of the ecological culture of schoolchildren.

The dissemination of information is of paramount importance. It is important that students know about the organizations that carry out environmental activities in the region, the country where they live, as well as existing international movements. This information can be obtained through radio and television, Internet resources, newspapers and magazines. Knowledge of a foreign language enables students to find like-minded people from other countries, discuss environmental problems, share their thoughts and ideas, exchange work experience, thus a foreign language serves not only as a means to solve global environmental issues but also serves the cause of strengthening world peace.

The example of the successful work of the Greenpeace organization has contributed to drawing attention to existing environmental problems around the world and the creation of environmental organizations and movements in many countries.

The goals of Greenpeace are environmental protection, education and promotion of an eco-friendly lifestyle. Global environmental issues such as global climate change, reduction rainforest, overfishing, development of genetic engineering, radiation hazard, conservation of the Arctic are in the organization's field of vision.

International non-governmental environmental organization Greenpeace has more than 26 regional branches in 55 countries, including Russia. Regional offices are engaged in national environmental projects, following the international strategy. More than 2.8 million people around the world support Greenpeace.

The Earth is our common home, which means that environmental problems cannot concern only individual countries or people, these problems concern the world society as a whole, and they can be solved only by rallying together, together. It is difficult to overestimate the role of a foreign language, through which one can learn firsthand about environmental problems and activities aimed at solving these problems in different countries peace. Knowledge of the language allows you to become part of the world movement, making your own contribution to the common cause.

The global, large-scale is made up of the particular, and hence the decision global problems you need to start small, with the improvement of your native yard, district, city. In particular, work on the school site is of great practical importance, since all students can take part in it. This contributes to the development of schoolchildren's skills of correct ecological behavior in the natural and social environment, respect for nature, and develops their ecological culture. The perception of natural beauty by children forms the correct ecological thinking and behavior in relation to nature in schoolchildren. Working under the guidance of a teacher, they acquire practical skills, get aesthetic pleasure from the results of their work, and develop a respect for the environment. They are unlikely to want to litter the garden they have been ennobling, or pick a flower from the flower bed that they have been cultivating for so long.

Within the district and the city, schoolchildren can participate in various activities, such as environmental subbotniks to clean up parks and squares from accumulated garbage; tree planting, which is especially important in connection with the Green Record campaign in the city of Kazan, within which thousands of trees were planted to make our city cleaner and more beautiful; cleaning the coastal zone of rivers and lakes located within the city.

The Green Record campaign began in Kazan in 2012. As a result of this action, dozens of streets, courtyards and squares of our city have been transformed. Anyone could participate in the action and make a contribution by coming to one of the green subbotniks, which took place in different parts of the city. Seedlings and equipment were issued on the spot.

The slogan of the action was: “Do you want to live in a green city? Come and plant a tree!" Schoolchildren, teachers, students took an active part in planting trees together with officials, deputies and famous people our city. The action gained great popularity among young people, thanks to the local press, television and social networks on the Internet, which widely covered its course. The action was of great educational importance for the younger generation, because it clearly demonstrated that in order to improve the environment, direct participation in its protection and ennoblement is necessary.

In 2015, the "Green Record" action smoothly flowed into the year of public gardens and parks in the Republic of Tatarstan. During this year, existing squares and parks were restored and new ones were built, making our city even more beautiful and more convenient for citizens to relax.

Motivation and taking into account the interests of students is of great importance for the success of a project. The Internet and, in particular, social networks, where schoolchildren are active users, where they spend most of their free time in search of friends and communication, have a huge potential for attracting schoolchildren to environmental actions. Information posted in in social networks, is rapidly spreading among young people, causing discussions and comments. So why not use this resource to draw the attention of young people to the environmental problems of their native city, village?

Using the activity of young people in social networks, there is an opportunity to successfully attract the attention of young people to existing problems and involve them in interesting projects. Unfortunately, this potential is not used enough and it is necessary to work in this promising direction.

It should be noted the positive experience of the all-Russian action "Blogger against garbage", which is widely covered in various social networks and is popular with young people. The organizers of the action open groups where everyone can join, determine the place and time of the event, provide the necessary equipment for cleaning. Each participant receives a commemorative T-shirt with the action logo. The media are involved in the coverage of the event: local newspapers and television channels. A report on the event is also posted on social networks, accompanied by photos and comments of its participants. With each action held, the number of its participants increases.

As part of this action, an event was organized in Kazan to clean up the Newlyweds Park (opposite the building of the Central Bus Station and next to the city's River Port). The park was in a terrible state, despite the fact that it is located almost in the center of the city. The organizers and active participants of this event were students of Kazan universities, and what is important, they were joined by caring residents of this microdistrict. The group of activists was supported by the Ministry of Ecology and natural resources RT, having allocated equipment and workers from the city production trust of water and green economy. The DJ entertained the participants of the subbotnik with music and attracted people from the surrounding area to the park. As a result of the action, several garbage trucks were removed and new benches and bins were installed. The park has been transformed and has become a more attractive place for walks and recreation for citizens.

As you can see from this example, young people are ready to participate in activities aimed at solving environmental problems, you just need to find the right motivation. Instead of long educational conversations and forced participation in subbotniks, it is much more effective to find such forms of activities that would meet the interests of today's young people.

Another popular activity is Earth Hour, which was founded by the World wildlife(WWF) in 2007 as a symbol of human concern for the environment. The slogan of the action - "All the world for one planet" - reflects its main point. People around the world turn off the lights for one hour as a sign of concern for the future of the planet. This action has grown into an international campaign to save the resources of our planet, in which anyone can take part. Residents of Kazan, and above all students and schoolchildren, take an active part in this annual action. To join Earth Hour, you must turn off room lights, building lights, computers, holiday lights, neon signs, TVs and table lamps, and you can also turn off unnecessary electrical appliances.

Each country during Earth Hour draws attention to what is most important to it on this moment. So in Russia, in 2012, during the Earth Hour campaign, more than 120 thousand signatures were collected for the law on protecting the seas from oil pollution. At the end of 2012, the law was signed by the President and entered into force on July 1, 2013. In 2015, as part of the Earth Hour event, WWF Russia conducted the Time to Think Different campaign, calling for a freeze on environmentally hazardous and expensive projects in the Arctic. The Fund has collected signatures under an appeal to the President of Russia with a request to introduce a ten-year moratorium on the development of new oil fields on the Arctic shelf.

This action is accompanied by charity concerts with the participation of stars and the collection of donations in support of a specific environmental project in Russia. Anyone can become a part of this event, which can not only attract attention a large number people to environmental issues that are relevant for Russia today, but also to solve these problems, while maintaining unique nature our country for ourselves and future generations.

Involving schoolchildren in activities to protect the environment gives them the opportunity to put into practice the knowledge gained in the classroom, allows them to realize their involvement in nature, forms the skills of proper environmental behavior and allows us to hope that our future generation will grow up not indifferent to environmental problems and will be able to take the necessary measures to address these problems. And the knowledge of a foreign language allows you to integrate into international organizations and engage in conservation activities on a global scale.

Bibliographic link

Minnebaeva Z.E. INVOLVING STUDENTS IN EVENTS DESIGNED TO DRAW ATTENTION TO ENVIRONMENTAL ISSUES // International Journal of Experimental Education. - 2016. - No. 1. - P. 86-89;
URL: http://expeducation.ru/ru/article/view?id=9393 (date of access: 02/26/2020). We bring to your attention the journals published by the publishing house "Academy of Natural History"